Brief:

Lash & Brow Bar is a beauty salon that specialise in lash lifts, tints and infills as well as brow laminations, sculpts and tints. It is run and led by Nicole. Nicole approached our agency at Attain as she had just started this business and was looking to solidify the brand for her audience. 

 

Solution:

To achieve this, I developed a set of brand guidelines and designed a new logo that aims to target young females. The brand is centred around the idea of feeling confident in your own skin, and to reflect this, I incorporated confident and feminine illustrations.